Transplant Marketing Lead

Reference No. R2808953 

About the Job

We are an innovative global healthcare company with a focus on immunology that extends to innovation in diabetes and transplant medicine. Across different countries, our talented teams are determined to deliver a best-in-class customer experience using the best of digital, artificial intelligence and personal know-how. With a focus on immunology that extends to innovation in diabetes and transplant medicines, we pursue progress to make a real impact on millions of patients around the world.

The Marketing Lead is the strategic lead for Transplant, working closely with global teams, key markets and local cross-functional stakeholders to connect the global strategy to the market. This role requires you to think customer first and understand how the market and channels available will be used to successfully meet the global ambitions for our brands.

You are a leader, a collaborator, and a brand champion motivated to deliver world-class marketing initiatives that meet customer demands and foster the excellent launch of Rezurock to position it as a leading drug in the therapeutic area, accessible to all patients who need it, and positioning Sanofi as a leading transplant company. Nevertheless, consider the future expansion in both portfolio and indications. 

Your role is to support the development and execution of a wide range of promotional tactics, professional education, and advocacy activities focused on the continued launch and growth of Transplant assets.

Main Responsibilities:

• Develop and guide Brand Strategy, Tactics, and Critical Success Factors for REZUROCK and other transplant assets through collaboration and partnership with internal and external stakeholders.

• Develop and oversee HCP / Patient personal and non-personal promotional campaigns, messaging, and events including development of metrics to measure success.

• Manage third-party vendors and partner agencies who are part of the promotional execution platforms.

• Engage with KOLs to obtain disease/product feedback and customer insights including leading market research, advisory boards, and peer-to-peer initiatives.

• Support promotional exhibit booth activities.

• Lead projects through the legal, regulatory, and medical review process.

• Manage the marketing budget in alignment with Sanofi finance.

• Work with cross-function team establish Sanofi image as the leader in the Transplant community.

• Develop/localize materials needed for the field team to communicate messages to customers in addition to the selection/development of the ideal channels for communication.

• Collaborate with and support field sales a team to ensure effectiveness and impact of promotional tools and programs, including sales training development/implementation and the implementation of key tactics.

• Collaborate with Market Access to ensure the best access /reimbursement strategy for transplant portfolio.

• Collaborate with the extended Brand / Market Access / Medical teams and cross-functional partners to ensure seamless marketing operations.

About You

Skills

• Demonstrated ability to think critically and solve problems

• Makes decisions by analyzing current and future scenarios. Disrupts the status quo with innovation, while remaining pragmatic and focused on priorities. 

• Proven ability to collaborate and work in a progressive culture to drive business results

• Creative ability to drive influence across key stakeholders to set direction, align work efforts, and ensure flawless execution

• Able to deploy new campaigns and initiatives at an industry leading pace by fully embracing Agile mindset and principles

• Embraces new approaches and digital solutions.

• Self-motivated and excellent project management skills

• Deep understanding of legal and regulatory environment in pharmaceutical promotions, pharma industry guidelines, and other compliance-related guidelines

• Excellent communication skills

• Takes the Lead behaviors: Aim Higher, Act for Patients, Be Bold, Lead Together.

Experience:

• +5 years of experience in pharmaceutical industry with marketing experience in product launch, Hem-Onc, rare disease, or specialty products preferred

• Bachelor's degree required

• Experience with digital marketing programs preferred

• Experience with OneCRM, Financial Tools and Veeva PromoMats is a plus

Why Choose Us?

• Bring the miracles of science to life alongside a supportive, future-focused team.

• Discover endless opportunities to grow your talent and drive your career, whether it’s through a promotion or lateral move, at home or internationally.

• Enjoy a thoughtful, well-crafted rewards package that recognizes your contribution and amplifies your impact.

• Take good care of yourself and your family, with a wide range of health and wellbeing benefits including high-quality healthcare, prevention and wellness programs

This position is for a new vacant role that we are actively hiring for.​

Sanofi is an equal opportunity employer committed to diversity and inclusion. Our goal is to attract, develop and retain highly talented employees from diverse backgrounds, allowing us to benefit from a wide variety of experiences and perspectives. We welcome and encourage applications from all qualified applicants.  Accommodations for persons with disabilities required during the recruitment process are available upon request.

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