Trade Activation Manager

PURPOSE OF THE ROLE:

Pharma Supply Chain is highly fragmented with 30000 distributors and 700,000 retail pharmacy.However digitalization in supply chain is bringing in consolidation transformation and different Trade Channel are evolving and moving away from traditional Mom Pop distributors.

·       Consolidation with distribution chain with big players are Apollo, Ascent & entero setting up the chains . There is significant participation of private equity players investing and fast pacing the change.

·       Newer players are entered the supply chain space e commerce, Modern trade chains 

·       Newer Route to Market and GTM models are evolving.

·       Newer B2B , B2B2C, B2C model are involving .

It is critical for Sanofi to develop long term partnership with these new channels through focused and tailormade activations and innovative partnerships to derive maximum value for Sanofi portfolio.This role will play a central role in shaping the direction, developing long term activation Strategy across all channels of Trade,

• ecommerce

• Modern trade

• Public Market

• Trade distributors

• Corporate Hospitals

 for Sanofi’s current and readiness for partnerships for Sanofi’s best in class, first in class pipeline assets with a potential of 6500 INR Mio in 2030

Main responsibilities:

Role would envisage developing and implementing long term Strategy across online and MT/ hospital chain channels for Sanofi’s offering Sanofi portfolio through innovative channel strategies.

• Transform the Brand strategies into executable plans and provide tools for e commerce customers to impact their customers & increase their patient service/retention.

• Developing and implementing joint business plans with key accounts

3.     Ideate and implement innovative distributor engagement programs.

• Developing and implementing joint business plans with key accounts

5.     Planning innovative channel strategies for new products uptake.

6.     Draw insights on channel ecosystem, customer preference and competitive intelligence to plan customer engagement strategies aimed and channel maximization and continuously look for new business opportunities.

7.Skilled and experienced in working cross functionally across GBUs in matrix organization.

About You

·       Experience: 4-6+ years of experience in marketing and activation role. experience in OTC/ channel management

·       Soft skills: Strategic thinking, Results oriented,  Problem Solving skills, Analytical thinking, Communication Skills,

·       Technical skills: Business and Finance acumen, Project Management, Digital and Technology savvy, Customer Insights and Planning, innovative commercial thinking

• Education: Post graduate, MBA, Exposure to digital marketing. Additional scientific credentials are a plus

• Developing and implementing joint business plans with key accounts