LATAM Marketing Lead Fabry

Job title: LATAM Marketing Lead Fabry

• Location: Bogota, Colombia; Mexico City, Mexico
• Job type: Permanent, Full time

About the job

Our Team:

Maximize the value of the brands under its charge with extensive experience in public and private markets in high specialty/general medicines portfolio. Design brand growth strategies that capitalize on improvement of patient outcomes and business opportunities in the different public health and private market institutions, achieving business results, through comprehensive leadership and cost-effective line management, ensuring the implementation of the strategy generating customer value and adhering to company policies and working functional Cross with support areas

The Marketing Lead holds a pivotal position in orchestrating a dynamic, collaborative, innovative and cohesive cross-functional brand strategy across multiple countries within the assigned/prioritized geography to establish a strong market presence and driving growth.

This role demands a broad perspective, deep understanding of diverse healthcare systems, and the agility to adapt strategies to suit various market needs and regulatory conditions and influencing with an inspirational leadership.

Main responsibilities:

• Strategic Brand Management: Leading the brand plan strategy with glocal & transversal approach focusing specifically on meeting the needs of healthcare ecosystem professionals and patients, adapting to the competitive and environmental landscape, and leveraging segmentation and targeted communication to achieve strategic brand objectives, ensuring the brand’s value proposition is clearly communicated and understood. 
• GtM Strategy: Responsible for identifying the best GtM Mix working at cross functional level to guarantee brand performance. 
• Segmentation and Targeting: Lead the segmentation of the market and identification of key targets, deploying tailored strategies and messages to engage each segment effectively, with a focus on maximizing impact and brand loyalty.
• Correct positioning of the brands: guarantee multichannel content, messages, materials, tools, events, etc. aligned to the cross-functional brand strategy to provide guidance and definition to achieve results.
• Forecasting Accuracy & Performance Tracking across LATAM: responsible for forecasting sales with accuracy and phasing; tracking and monitoring of monthly sales; A&P spend and accurate execution. 
• Developing business control: design models during operation to detect deviations and be able to implement actions that mitigate risk.
• Environmental and Competitive Analysis: Continuously monitor the healthcare environment and competitive landscape across different markets, adapting strategies to maintain competitive advantage and compliance with local regulations.
• Life Cycle Management: Oversee brand strategies through the product lifecycle, identifying opportunities for brand extension, rejuvenation, and optimization to maximize market presence and profitability.
• Investment optimization: Look for synergistic actions and brand campaigns across all LATAM countries, maximizing impact and optimizing resources. As well as A&P Distribution and follow-up. 

About you

• Experience: Seasoned professional with strong brand management experience in the pharmaceutical or healthcare sector, ideally in a multi-country role. Deep understanding of industry regulations, market dynamics, and the healthcare ecosystem is essential. Proven ability to develop customer engagement strategies with a digital, omnichannel, and go-to-market focus is highly valued
• Soft skills:
  • Analytical and Strategic Planning
  • Data-Driven Decision Making
  • Conceptual and Creative Thinking
  • Leadership and Communication
  • Adaptability and Problem-Solving:
  • Ability and mindset to adapt to new ways of working such as Agile.
  • Understanding of Artificial Intelligence
• Technical skills:
  • Pharmaceutical Industry Understanding
  • Knowledge of management of a product portfolio including the product's features, benefits, competitive landscape, and its place in the overall product portfolio
  • Customer-Centric Mindset
• Education: bachelor’s degree in marketing, Business Administration, or any related field
• Languages: Proficient in English and Spanish, reflecting the multi-country responsibilities of the role.

Pursue progress, discover extraordinary

Better is out there. Better medications, better outcomes, better science. But progress doesn’t happen without people – people from different backgrounds, in different locations, doing different roles, all united by one thing: a desire to make miracles happen. So, let’s be those people.

At Sanofi, we provide equal opportunities to all regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity.

Watch our ALL IN video and check out our Diversity Equity and Inclusion actions at sanofi.com!