Senior Brand Manager

Job Responsibility

We are a global leader in innovative pharmaceuticals and healthcare products, we “chase the miracles of science to improve people’s lives”. With a global footprint in more than 100 countries, we are dedicated to transforming healthcare practices, and making the impossible possible. We provide people across the world with potentially life-changing healthcare solutions and vaccines against deadly diseases, while placing sustainability and social responsibilities at the heart of our ambitious strategy.

China market has been playing an important role in driving Sanofi’s growth. As one of the first multinational companies to enter China after the reform and opening up, Sanofi established an office in China in 1982 and has been deeply involved in China for 40 years. We now have 12 multi-model offices, 3 manufacturing sites, 4 R&D sites and 1 digital innovation center in China, with diversified businesses covering pharmaceuticals, human vaccines and consumer healthcare.

By 2025, we will continuously introduce at least 25 innovative drugs and vaccines for Chinese people as the comprehensive support for the “Healthy China 2030”. Our high-quality medications and vaccinations address seven of China's top ten causes of death. Sanofi is working with China to transform healthcare practices for the benefit of more Chinese people and create better lives for our partners, communities and employees.

At Sanofi, a Top Employer in China in 2021&2022, we advocate continuous exploration and the pursuit of changes to make a difference by doing the right thing.

The Senior Brand Manager - Dermatology is a critical role within Sanofi's Dermatology franchise. This position will focus on maximizing the growth potential of our dermatology portfolio. The role holder will drive the segment strategy, working closely with cross-functional teams to ensure optimal customer engagement, and business results in this strategic hospital.

As the hospital channel represents a significant growth opportunity for the Dermatology franchise, this position plays a pivotal role in shaping market dynamics, driving innovative marketing approaches tailored to the unique needs of customers.

Key Responsibility

The Senior Brand Manager shall be responsible to Assess improvement opportunities and developing new opportunities to deliver more customer value in strategy hospital

• Use advanced knowledge of marketing to propose continuous improvement to deliver strategy hospital growth

• Assess customer needs and provide effective solutions through analysis and data insight generation from variety of sources

• Assess and track progress vs strategy hospital KPI and financial targets

• Sensitive to the broader work environment and foster relationships with partners, experts from other functions and customers to achieve tactical objectives

Marketing Campaign Development

• Design and implement strategy hospital-specific marketing campaigns, materials, and customer engagement programs

• Develop innovative marketing solutions tailored to customer needs

• Create compelling value propositions and messaging and contents

Cross-Functional Collaboration

• Partner closely with Medical Affairs, Sales, Market Access, and other key stakeholders to ensure integrated hospital strategies

• Coordinate with global and regional teams on hospital strategy alignment and best practice sharing

• Support the sales organization with FF empowerment tools, training materials, and strategic guidance

Stakeholder Engagement

• Build and maintain strong relationships with key hospital opinion leaders

• Develop and execute key expert engagement programs

• Represent the Dermatology franchise at relevant hospital conferences and industry events

Job Qualifications

• Working Experience: At least 5 years of product management experience and sales experience, multinational pharmaceutical companies is preferred

• Transversal Skills：Excellent communication and interpersonal skills