Channel Strategy Manager

Position Overview

Lead the development of national retail strategy, operating model, and governance of high-value retail channels, by leveraging data, insights and cross-functional alignment. This role serves as a bridge between HQ strategy and regional execution, and drives effective resource allocation, access planning, and channel performance optimization to enable sustainable and high-quality business growth.

Key Responsibilities

Channel Strategy & Access management

• Define and develop national retail channel strategy, including channel segmentation, footprint planning, and prioritization frameworks

• Tailor channel strategies across different market dynamics and regional policies

• Lead the development of access strategies, including listing, maintenance and exit; coordinate retail access planning for new product launches, ensuring alignment between channel capabilities and brand strategy

Trade Investment & Commercial Strategy

• Establish and optimize commercial policy and trade investment frameworks, including rebate, incentive models, and resource allocation, ensuring alignment of channel strategies with key business objectives

• Develop ROI-driven evaluation models to assess effectiveness of channel investments and support management decision-making

• Collaborate closely with Patient Engagement, BU, and other commercial teams to translate patient-centric strategies into scalable retail operating models

Governance & Execution Assurance

- Define governance frameworks to ensure consistent and compliant execution, including audit and performance monitoring

- Drive continuous improvement through data-driven insights and best practice standardization

Qualifications & Experience

• Education: - Bachelor’s degree required; Master’s degree preferred (Business, Healthcare, Marketing or related field)

• Professional Experience: 5+ years experience in pharmaceutical / healthcare industry, with relative experience in channel strategy, commercial excellence, or business insights; exposure to retail pharmacy / DTP channel / regional medical policy is a strong plus

• Strategic Thinking & Data-Driven Insights: Exceptional strategic thinking, and problem-solving skills with strong data-driven analytical capabilities

• Communication: Skilled at cross-functional collaboration within complex organizational structures

• Languages: Fluent in English and Mandarin